India to have 900 million active internet users by 2025, says report

Mumbai: The number of active Internet users in India is expected to increase by 45% in the next five years and touch 900 million by 2025 from around 622 million in 2020, according to the IAMAI-Kantar ICUBE 2020 report. The report defines an active user as someone who has accessed the Internet at least once in the past month.

This increase will be driven by higher adoption in rural India, which has clocked a 13% growth to 299 million internet users over the past year, or 31% of India’s rural population, the report said. Small towns currently account for almost two out of every five active internet users in the country. That said, rural India is still far behind when it comes to digital infrastructure and purchasing power, the report noted.