India to have 627 mn Internet users in 2019: Report

Mumbai: Backed by increased Internet penetration in rural India, the number of Internet users in the country will reach 627 million by the end of this year, registering an 11 per cent growth over 566 million users in 2018, according to a new report on Wednesday.
While Internet users grew by seven per cent in urban India, reaching 315 million users in 2018, rural India registered a 35 per cent growth in Internet users over the past year, said the “ICUBETM 2018” report from market research firm Kantar IMRB.
It is now estimated that there are 251 million Internet users in rural India, and this is expected to reach 290 million by the end of 2019.
“It is fascinating to note that the digital revolution is now sweeping small towns and villages perhaps driven by increased accessibility at affordable data costs,” Hemant Mehta, Managing Director, Media and Digital, Kantar IMRB.