India to be among top 10 media markets by 2021: Study

India is expected to be among the top-10 entertainment and media markets globally by 2021 in terms of absolute numbers, according to a joint study by ASSOCHAM-PwC.

The country’s per capita media and entertainment spending is likely to be capped at $32 or Rs 2,080 by 2021, the study noted.

By some estimates, India is among the fastest growing OTT markets in the world and will be one of the top-10 by 2022, it said. The market size is expected to reach $52.68 billion in 2022 from $30.36 billion in 2017, it claimed.

“It (India) is set to be in the top 10 entertainment and media markets globally by 2021 in terms of absolute numbers,” the study said.