India smartphone shipments cross 52 million units in Q3 2021: Counterpoint

Smartphone shipments in India declined 2 per cent year-on-year to reach over 52 million units in Q3 2021, as per Counterpoint’s Market Monitor report. The decline can be attributed to a higher demand last year due to the Covid-19 pandemic as well as the component shortage that began showing its effects this quarter.

“Smartphone shipments maintained a strong momentum after the second COVID-19 wave. The consumer demand outweighed the supply due to the high pent-up demand,” said Prachir Singh, Senior Research Analyst at Counterpoint.

“Keeping in mind the global component shortage, most of the brands were aggressively working to secure enough stock for the festive season. The demand in the online channels remained strong and reached highest-ever shipments in Q3 2021,” Singh added.

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