India smartphone market sees 4% dip to 150 mn units in 2020, Q4 shipment up 19%

NEW DELHI : India’s smartphone shipments declined by a modest 4% to over 150 million units in the pandemic-hit 2020 on the back of high consumer demand post-lockdown and new use cases like work from home, research firm Counterpoint said.

The smartphone market grew 19% year-on-year in the December 2020 quarter, as the festive season offers got extended due to Diwali falling on November 14, when compared to the year-ago period.

“The high consumer demand post-lockdown, as well as strong promotions on online channels and new uses cases like e-learning and work from home, drove the smartphone market in the pandemic-hit year,” it said.

Xiaomi (including POCO) reclaimed the number one spot for the December quarter as well as the full year with 26% market share.