India smartphone market grew 1.5% YoY in January-March, says IDC report

NEW DELHI: India’s smartphone market had a slow start, growing a tepid 1.5% year-on-year (YoY), with 32.5 million units shipped in the first quarter of 2020, International Data Corporation (IDC) said in its Quarterly Mobile Phone Tracker for January to March.

However, India was the only country among the top three that posted any growth. Smartphone shipments in US dropped by 16% YoY, and fell 20% in China during the period.

“The online channel grew by 9.0% YoY in Q1 20 due to multiple new launches, attractive discounts, cashback offers, and affordability schemes registering a share of 43.1%,” Upasana Joshi, associate research manager, Client Devices, IDC India, said in a statement.