India smartphone market: Device shipments up 4% in Jan-March, says Counterpoint

Smartphone shipments in India rose a modest 4% y-o-y to around 31 million units in January-March this calendar year (CY) as the quarter witnessed launches and promotions during the first two months, while the nationwide lockdown in last week of March due to Covid-19 outbreak impacted shipments, Counterpoint Research said.

“January and February shipments grew annually due to new launches and aggressive promotions. However, a steep annual decline in March (-19%) due to Covid-19 outbreak restricted overall quarter growth to just 4%,” the research firm pointed out.