India Smart TV sales surge 33% in Q1, Xiaomi, Samsung among leading brands

Xiaomi led the Smart TV market in India with a 14.3% share, latest data shows. Launched earlier this year, the Redmi Smart TV X43 contributed to 7% of Xiaomi’s total sales. The Chinese manufacturer was followed by Samsung with 13.1%, while LG, OnePlus, and Sony took third, fourth, and fifth positions, respectively.

India’s Smart TV shipments rose 33% on-year during the first quarter, Counterpoint Research data shows. The Rs 10,000-Rs. 20,000 band captured over 40% share in the overall TV market. TVs with 43-inch screens and above are witnessing an increase in market share as people shift to bigger screens. The research also found that India’s smart TV market was mostly offline driven with 69% shipments.