India price cuts drag Netflix’s average revenue per member down 2% in APAC

The sharp price cuts announced by streaming giant Netflix in December 2021 across its subscription plans in India caused a drop of two per cent in its average revenue per member (ARM) for the Asia-Pacific region, it said on Wednesday when announcing its June quarter results. The company follows a January-December financial year. The two per cent drop is over the same period last year.

In December, the streaming service had slashed its mobile-only plan by 25 per cent to Rs 149 a month. The basic subscription plan, which allows access to all content on any one device, was slashed by 60 per cent to Rs 199 a month. Some other plans saw a drop of 18-23 per cent in prices.