India online smartphone share to touch record 45% in 2020: Report

Online channels are likely to account for a highest-ever 45 per cent share of smartphone sales in 2020 owing to the Covid-19 situation as people would prefer to buy devices online to maintain social distancing, a new report has said.

Among the online channels, Flipkart is likely to hold top position while Amazon will grow the fastest.

“Xiaomi is likely to lead the online brand rankings while Realme will be the fastest-growing brand in the online space in 2020,” according to the latest report from Counterpoint Research.

In Q1 2020, Flipkart led the overall online market with a 50 per cent share but its shipments declined 7 per cent (YoY). However, Amazon grew in Q1 2020 with a 3 per cent (YoY) growth.