India now has 600 mn open Internet users, 62 mn more than walled gardens

The open Internet has reached 600 million users in India, 62 million more than the closed ecosystems of the “walled gardens”, a report showed on Tuesday.

The open internet — comprising news and general websites, over-the-top (OTT) and connected TV (CTV), music streaming and online gaming — has witnessed accelerated growth in the country.

In the last year, four in five consumers (80 per cent) increased their consumption of the open internet, according to the report by global advertising technology leader The Trade Desk and Kantar.

Based on the research, half (52 per cent) of the 307 hours that the average consumer spends on digital media per month is on the open internet.