India mobile sales flat in Q1 on COVID-19 pandemic fears

The COVID-19 pandemic may have resulted in plummeting mobile phone sales across the world, however, India may have been an outlier in this regard. This is what the data culled from the International Data Corporation’s (IDC) quarterly mobile phone tracker shows. India saw a relatively flat opening quarter with year-over-year (YoY) growth of 1.5% to 32.5 million units in the quarter. India was the only country among the top three to see any growth, as both China and US markets saw a huge decline of -20.3% and -16% year-on-year.

“The online channel grew by 9% YoY in Q1 FY20 due to multiple new launches, attractive discounts, cashback offers, and affordability schemes registering a share of 43%.