India is going global on Spotify

New Delhi: Swedish audio streaming platform Spotify that launched in India this February is fast making its presence felt among the youth that is tuning in to artistes from across the globe. American singer Normani, Scottish band CHVRCHES and South Korean band Tomorrow X Together that are among the top 10 most discovered artistes on Spotify globally also figure in the top 10 list for India.

“Since February 2019, we now power an average of 11 billion artiste discoveries per month (globally) on the platform which quite simply means that listeners are beyond curious and vastly open to expanding their taste in music. In fact, 18 to 24 year old listeners are particularly limitless when it comes to the genre of the artists they decide to stream for the first time,” a statement from the company said adding that music is making the world shrink with Indian Gen Z (born between the mid-1990s to the mid-2000s) discovering artistes from the West as well as south Korea.