India is a trend-setter, says Instagram’s ‘Trend Talk’ insight 2024

Gen Z in India has shifted gears, from prioritizing careers to being super on point with meme preferences, and exploring a variety of food flavors. They’re totally leading the trend game, as per our 2024 Instagram Trend Talk insights.

In 2024, Gen Z in India have ranked staying healthy, exploring career paths, and traveling as their top priorities. However, in contrast to other nations, Gen Z in India exhibit a stronger focus on their career pursuits.

Almost 43% hoped that 2024 will be their self-improvement era! The year when they will invest in their personal growth and development.