India is a critical market for short video app space: Facebook India MD Ajit Mohan
New Delhi: India is ‘very critical’ for photo and video sharing app Instagram and the launch of Reels has led to an ‘explosive growth’ in consumption and creation of short video content on the platform, said Facebook’s India managing director Ajit Mohan in an interview.
Referring to the launch of other short video apps in the country following the ban on Chinese TikTok, Mohan said the space is ‘extraordinarily competitive’ and Facebook — which owns Instagram — expects the competition to intensify.
Reels was test launched a week after the ban was imposed June 29 on 59 Chinese apps including Tik-Tok following border hostilities.