India Inc.’s success in 2021 hinges on customer experience: Zendesk

Pune: Customer experience (CX) is becoming increasingly important for companies, with a study by Zendesk finding that 90% of Indian firms were likely to prioritise CX in 2021 compared to other countries in the Asia-Pacific (APAC) region.

The Zendesk Global Annual Customer Experience Trends Report 2021 finds that customers continue to be more demanding, making it harder for businesses to meet expectations in a post-pandemic world.