India has highest viewership of films on Netflix globally

NEW DELHI: Netflix on Thursday said India has the highest viewership of films globally on its platform and consumption of content in genres like kids, non-fiction and Korean dramas is also witnessing a strong growth.

Over the top (OTT) players like Netflix, Amazon Prime and Disney+Hotstar have seen massive growth in the past few years on the back of cheap data tariffs and availability of affordable smartphones.

The pandemic-induced lockdown further accelerated the consumption of services like online video and music streaming in the country.