India goes online in lockdown

New Delhi: India is learning to go online for paying bills, banking, shopping, work and even praying during the covid lockdown and this will be the new normal, according to Gipsi Research.

“This will continue to be the new normal”, the report says on consumer behavior by the insights division of Tonic Worldwide.

There has been a surge in online’ searches and interests with 40 per cent increase in WhatsApp Usage, 313 per cent increase in interest for online meetings on Google trends, 4 per cent increase in searches related to online banking and a whopping 73% increase in live aarti searches and increase of 3 per cent in online grocery.