India GCCs emerge as proof-of-concept foundries for GenAI applications

Multinationals are using their India global capability centres (GCCs) as proof-of-concept (PoC) hubs for generative artificial intelligence (GenAI) applications (apps) due to the availability of digital talent, ability to adapt to technological changes, and build scale.

According to ANSR’s latest report, GenAI and GCCs are forging a “powerful alliance”. Companies are utilising GCCs as a “sandbox environment” to develop PoCs that accelerate their digital journey by leveraging GenAI across relevant domains.