India fastest growing in the world, says Netflix co-CEO Ted Sarandos

American streaming major Netflix is betting on India as an entertainment hub for the world. Netflix co-CEO Ted Sarandos, who’s on a short visit to India, told reporters on Friday that the India market witnessed the fastest growth in 2022.

India’s net paid addition in subscriber numbers was the highest in the world. ‘’We had a very tough start in 2022 and a very strong end,’’ Sarandos said while elaborating on the three benchmarks for success as engagement, revenue and profit. The viewing engagement in India grew by 30 per cent and revenue by 25 per cent in 2022. Content like RRR and Gangubai—among the best foreign language feature for Netflix—pushed the India success story, executives said.