India edition of YouTube Works Awards announces winners

Google-owned YouTube on Friday announced the winners of the inaugural India edition of the YouTube Works Awards.

The internationally coveted YouTube Works Awards in India, launched early this year, is in partnership with Kantar. It celebrates the brilliant minds producing the most innovative and effective advertising campaigns on YouTube released between October 2019 and February 2021.

A 12-member jury comprising some of the most respected business leaders and marketers in the country, selected six winning campaigns across seven categories. These campaigns demonstrate how brands are effectively partnering with YouTube as a platform to engage audiences and to drive results, the video-sharing platform said in a statement.