India an innovation crucible for Facebook products like Reels: Ajit Mohan

New Delhi: India will be an innovation crucible for Facebook Inc. for products like Reels, Facebook India’s managing director Ajit Mohan said. The growth in India continues to be quite exciting, he said, and adoption, usage and engagement levels have seen an orbital change during the pandemic.

In a freewheeling chat with ET’s Anumeha Chaturvedi and Vinod Mahanta, Mohan talks about India being a focus country for Facebook, the rapid growth of Instagram, digital advertising during the pandemic and how Instagram versus Facebook is panning out.