India accounts for 8.7% of global online ad fraud: report

Spending on online advertising is growing and so are the attempts to manipulate advertisers through ad frauds. Reports suggest that up to $6 billion is stolen from advertisers every year through ad frauds.

A report released by analytics firm techARC on Tuesday claims that India with a market size of $1.63 billion accounted for 8.7% of worldwide digital ad fraud in 2018.

Online commerce in India is the biggest breeding ground for ad fraud and contributed to 51% of the total ad fraud in the country, followed by the leisure and travel platforms, which account for 26% of ad frauds, according to the report. In 2019, digital ad fraud in India is projected to increase by 23%.