India accounts for 14% of global app installations: InMobi report

The massive digitisation triggered by the Covid-19 pandemic has catapulted India as a leading mobile-first consumer economy. The country accounted for around 14 per cent of the global app installs in 2020, according to a new report by mobile ad network InMobi.

The growth rate of app downloads in India (28 per cent year-on-year) was four times higher than the global average (7 per cent year-on-year), said the report titled ‘Marketing in the era of Mobile.’ In the first half of 2020 (H1 2020), India stood next only to Indonesia in terms of average time spent on mobile with a 37 per cent spike in usage.

“Several brands have pivoted admirably to meet their consumers’ demand. Whether it is embracing m-commerce, building click to mortar capabilities, or creating custom mobile experiences,” said Vasuta Agarwal, managing director, Asia Pacific, InMobi.