‘India a core area for Oppo’s growth’

“In the future, Oppo will also be looking at collaborations in the field of arts and music too,” said CMO, Oppo South Asia

Out of the 40 countries and regions that Oppo has covered, India is the biggest one for the company, said Will Yang, CMO, Oppo South Asia, calling it a core area for its brand growth and the sales performance.

“As a brand, Oppo is more focused on the customer’s experience. So, we are listening to the customers, especially the Indian customers. And then, we tailor special features and optimise the software for those customers,” Yang told BusinessLine. Tasleem Arif, Vice-President and R&D Head, Oppo India, said that more India specific innovations can be expected from Oppo’s upcoming products.