Independence Day sales: E-tailers are all smiles after 23% surge in orders

E-commerce firms — such as Amazon, Flipkart, and Tata Neu — are witnessing a significant surge in orders in various Independence Day sale events, reflecting the maturing status of India’s e-commerce industry.

Independence Day sales mark the kick-off of major sales in the latter part of the year, setting the stage for festival season sales in the coming months. After starting on August 4, this year’s Independence Day sales have seen a remarkable 23 per cent surge in order numbers compared to the previous year, with volume growing across key segments, according to an analysis by SoftBank-backed e-commerce tech firm Unicommerce.