Increased privacy, ‘incognito mode’ on Google Maps, app restriction on Android Q: Sundar Pichai wants to give you more control

MOUNTAIN VIEW, CALIFORNIA: Google announced new privacy tools Tuesday intended to give people more control over how they’re being tracked on the go or in their own home, part of a broader effort by big tech companies to counter increasing scrutiny of their data collection practices.

The updates give people some much-needed sway over how Google saves personal information and what apps constantly track location, privacy advocates say. But other experts aren’t ready to celebrate Google’s moves.

CEO Sundar Pichai kicked off the company’s annual developer conference by noting that the company wants to do more to stay ahead of “constantly evolving user expectations” on privacy.