In streaming wars, Disney reaches beyond kids and families

During commercial breaks in a broadcast of World Wrestling Entertainment’s WWE SmackDown, fans were shown ads for Walt Disney Co’s new streaming service, Disney+. So were ‘Monday Night Football’ viewers and video gamers watching Twitch.

‘Try to keep up,’ said Captain Marvel in one ad after a series of fast-paced clips from ‘Star Wars,’ ‘The Simpsons,’ ‘The Avengers’ and other Disney-owned hits from outside of its deep catalogue of children’s classics.

Disney’s marketing force is reaching beyond its traditional family audience to send a message that its $7-a-month subscription service Disney+ offers something for all ages. The service debuted on Tuesday in the United States, Canada and The Netherlands.