In run-up to US elections, Facebook cracks down on deepfakes

Facebook has announced new measures to eliminate deepfake videos from its platform, especially with recent concerns related to the upcoming US elections.

Facebook recently put out a detailed release on its website, highlighting its policies to counter deepfake videos i.e. doctored videos edited using AI to make them seem real.

Facebook’s strategy is to collaborate with over 50 experts from different backgrounds, including technical, policy, media, legal, civic and academic, to build strategies related to fake media detection and policy development to navigate the same.

“Our approach has several components, from investigating AI-generated content and deceptive behaviours like fake accounts, to partnering with academia, government and industry, to exposing people behind these efforts,” said Monika Bickert, Vice-President, Global Policy Management, in an announcement published on Facebook’s news section.