In-depth: How will India’s wearables market shape up in 2024?

NEW DELHI: Smartwatches are expected to dominate India’s wearables market in 2024, even though true wireless stereo (TWS) earbuds continue to be widely accessible to users due to relatively low prices, according to wearable brands and analysts.

They said smartwatches are increasingly being seen as fashion accessories for various user cohorts – women, youth, etc. – in addition to being health-tracking companions.

“In 2024, we will see an enhanced focus on localization of UI/UX, in-house app integration, SIM-based or standalone calling and Wi-Fi connectivity on basic smartwatches,” said Vikas Sharma, Senior Market Analyst, Wearable Devices, IDC India.