In a policy switch, X now allows political ads by US election candidates

Social media company X, formerly known as Twitter, on Tuesday said that it would allow political advertising in the US from candidates and political parties. This comes ahead of the 2024 US presidential election.

Earlier in 2019, the company had banned all political ads globally. However, the ban was partially lifted after the platform’s acquisition by Elon Musk in October 2022.

In January this year, the platform lifted the ban and began allowing “cause-based ads” in the US that raise awareness of issues such as voter registration. It stated that the platform was planning to expand the types of political ads it would allow on it.