In a first, OTT streaming surpasses cable TV, captures largest share of TV viewing: Nielsen

It’s official: OTT streaming platforms are now surpassing cable TV in the US, according to the latest data from Nielsen–the global marketing research firm. The news comes as online streaming platforms get ready for their big releases in the months of August and September with over a $1 billion at stake. The biggest release this month is HBO Max’s House of Dragon which premiered yesterday and is now available on Disney+Hotstar in India. Meanwhile, Amazon Prime Video is betting big on the Lord of the Rings: the Rings of Power which releases on September 1. And these shows come at a time when online streaming continues to grow bigger, especially in markets such as the US.