Ikea eyes omnichannel expansion and local sourcing in India

Swedish furniture giant Ikea is embarking on a multifaceted expansion strategy in India as it enters its second phase of growth in the country. The company’s plans include diverse retail formats, online operations in Delhi-NCR by the end of 2024, and increased local sourcing to make its products more affordable for Indian consumers.

Susanne Pulverer, CEO of Ikea India, emphasized the company’s commitment to long-term growth in the Indian market. She stated, “Our next growth phase in India looks very promising and full of opportunities. IKEA is committed to India and here for the long term. We are looking at an omnichannel expansion in India with diverse retail formats to come closer to the many people in India.”