IKEA announces launch of e-commerce services in Gujarat

NEW DELHI: Swedish furniture retailer Ikea on Friday announced the launch of its mobile shopping app and e-commerce services in three cities of Gujarat—Ahmedabad, Surat, and Vadodara, as the company tries to widen its reach among Indian households

The shopping app will offer 8,000 home furnishing products, along with other home solutions.

Mint had earlier reported that Ikea has rolled out its mobile app in India as it pushes for a multi-channel presence in the market where it has two stores.

Ikea’s large format stores take time to build from ground-up and require large land parcels. In India, it is actively trying to reach new shoppers in markets where it is yet to open physical stores.