IIT grads, ex-Google execs ready to roll out ad-free search engine Neeva

“At scale, an ad-supported product serves the company that shows you ads, it does not serve you.” With this thought, Sridhar Ramaswamy and Vivek Raghunathan, IIT alumni and former Google executives, are ready to roll out Neeva, an ad-free, private search product, which, by the middle of this year, hopes to offer a customer-paid and customer-first alternative, at a time of growing concerns over the control wielded by tech megaliths. Read in Malayalam

“The ad model has been great for bringing search to everyone on the planet, but over time, there is more and more pressure to show more ads and not really what the user wants.