I&B ministry, Amazon sign pact to promote India’s creative economy

Amazon India and the Information and Broadcasting (I&B) Ministry on Wednesday announced they signed a pact to boost India’s creative economy.

As part of the letter of engagement (LoE), Amazon and the ministry will help build pathways to promote creative talent in India, create capacity across eminent film and TV institutes, and globally showcase Made in India creative content.

The LoE was signed at The National Media Centre here in presence of I&B Minister Anurag Thakur; Chetan Krishnaswamy, Vice President, Public Policy at Amazon India; and Gaurav Gandhi, Vice President, Asia Pacific, Prime Video.