IAMAI to set up digital content grievances council as new IT rules kick in

Industry association IAMAI on Friday said it is setting up the Digital Publishers Content Grievances Council (DPCGC), which will help address unresolved consumer grievances and ensure compliance with the latest guidelines for OTT players.

On February 25, the government announced rules for Over-The-Top (OTT) and digital media, which mandated that a Code of Ethics and a three-tier grievance redressal mechanism be put in place.

The government, at that time, had said the guidelines have been framed keeping in mind the difference between viewership in a theatre and television as compared to watching it on the internet.