IAMAI suggests opening up of e-commerce services

The Internet and Mobile Association of India (IAMAI), which represents all e-commerce entities, has requested the Government to open up e-commerce services to address the dual challenge of economic revival and public health issues.

IAMAI’s suggestions for opening up e-commerce are based on the current containment model of zoning.

For green Zone, IAMAI has suggested that all e-commerce entities abiding by the Standard Operating Procedures (SOP) may be permitted to operate at par with other establishments following similar SOPs. This would help to facilitate sales of all possible items, without any requirement for passes or permissions.