HUL’s app becomes sourcing point for kiranas

MUMBAI: Hindustan Unilever NSE -0.78 %’s use of technology to drive sales accelerated since the Covid-19 lockdown as about 3 lakh kirana stores are now buying from its internal ordering app Shikhar, three times more than a year ago.

The country’s biggest consumer goods firm is also mapping its sales initiatives to Mahatma Gandhi National Rural Employment Guarantee Act (MGNREGA) and PM Kisan Yojana to understand where farmers have benefited as well as Google Mobility to understand how consumers travel for discretionary purchase.

“Whether the money is increased, which states are getting the benefit now and the fact that migrant populations move, all these together can be very potent.