HUL taps AI to predict trends & turnovers

In a different era, Steve Jobs famously said “figure out what customers are going to want before they do”, and revolutionised the tech market with innovative Apple products.

Now, in an AI universe, an FMCG company is reading your mind, developing a product that you would want, and manufacturing it, without the need perhaps for factory trials.

From picking up a signal on a developing trend to the inception of an idea to producing it, Hindustan Unilever (HUL) is using its agile innovation hub to bring goods straight into consumer homes. According to HUL, the new age technology is not only cutting down the duration of the manufacturing process but also helping in predicting the expected turnover from the product.