HUL focus on e-commerce

FMCG major HUL is focusing on e-commerce and modern trade channels, which it considers as “channels of the future” as consumer preference keep changing in the wake of the coronavirus pandemic.

The new technologies are changing the landscape of sales, and HUL is evolving to adapt to the trends by embedding technology across its end-to-end value chain to build a business, which is future-fit.

“We continue our journey of growth in modern trade and e-commerce, the channels of the future. We are using e-commerce channels to drive the new benefit segments and new formats. We are focusing on building online shelves on the e-commerce platforms with winning point of sale communication,” HUL chairman and managing director Sanjiv Mehta said in his address to shareholders in the company’s annual report for 2019-20.