HT Labs launches content discovery and recommendation platform OTTplay

This is perhaps the only time in human history where one can save lives by staying at home. As we unite as citizens to collectively brave the ongoing pandemic, it’s also important to routinely switch off and catch up on that much-needed R&R. “Bingeing” on shows or movies on OTT platforms has emerged as one of the most preferred domestic activities. But finding something you would actually enjoy watching can be a challenge, particularly since the options have increased manifold in recent years. The excessive amount of content available across OTT channels today has led to a new challenge – what to watch when there is so much to choose from and where to watch it.