How WhatsApp is turning into a spammer’s paradise?

Unsolicited calls and messages have become an elephant in the room. Everyone — the government, the regulator and the corporate world — knows about it. But hardly anyone — barring those at the receiving end – seems to care about it.

As you step out of your bed, your phone too comes alive with rings and beeps. From real estate dealers, to clothing brands, to diagnostic centres to fast food chains, everyone is vying for your attention.

And just when you thought that WhatsApp was a private space, out of bounds to those pesky intruders, it too has blinked. More and more promotional messages are flooding WhatsApp and the trend has gained momentum in the last few months.