How Vloggers influenced Sony to develop the ZV-E10 interchangeable lens camera

Video blogs are all the rage these days. With thousands of hours of content being uploaded to YouTube per minute during the pandemic, Sony wants to cash in on the popularity of the genre with the ZV-E10, its first Alpha series interchangeable lens vlog camera. This is Sony’s second Vlogging-specific camera after it introduced the ZV-1 last year, which shows how pandemic has created the demand for entry-level professional cameras among Vloggers, with many of them trying out the form of sharing daily lives to be more attached to their followers.