How to win and retain customers in retail with AI in India?

Companies from the Indian retail sector are facing several challenges today such as increased competition from online marketplaces, increasing costs of advertising and customer acquisition and stringent consumer privacy regulations. According to Forrester’s 2021 India Customer Experience Index, only four out of 29 brands managed to significantly improve their customer experience scores. Retail companies hence need to rethink their strategies for delivering positive customer experiences to survive and grow business.