How TIPS evolved from closed shops to race for digital crescendo via YouTube & Jio

From Beethoven to Rabindrasangeet or timeless classics from Indian movies, music lives forever. While the essence of music remains eternal, the technology behind its playback is in constant flux. The journey from gramophones to today’s streaming services is a symphony of innovation that has revolutionised the way we enjoy music. However, this evolution has posed challenges to traditional music label companies worldwide, even killing many of them.

India too had lost a few favorites but some sailed through the storm and evolved. One such example of this transformation can be seen in the journey of TIPS Industries, who had to once painstakingly lose 400 staff as there was no work left for them when cassettes and CDs were dying and its manufacturing plant was shutting down. The industry was not just fighting the tech evolution but also crumbling to the raging and seductive piracy devil.