How the rise of Netflix and Prime has women rewriting rules of Bollywood

A supernatural film celebrating a female vigilante who’s mistaken for a witch. A biopic about one of India’s first woman combat pilots. And a Mumbai take on “Sex in the City” featuring four working women.

The content of the shows is extremely varied, but what they have in common is they are aimed at an expanding female audience in India and have been churned out by U.S. streaming giants Netflix Inc., Amazon.com Inc.’s Prime Video and others. The companies are rewriting the rules of India’s $34 billion entertainment industry, bringing more women in front of and behind the camera as they spend millions of dollars to grab a share of Asia’s biggest open market for streaming.