How the global push for digital privacy will impact users, advertisers

Technology giants are strengthening privacy protections for their users, making it harder for advertisers to track them online. The intense regulatory effort worldwide is forcing many firms to review advertising policies meant to serve targeted digital ads. Mint explores.

What are the new policies?

On 4 June, Google LLC said it would provide Android users an option to stop apps from tracking them across the internet. This came months after it said it would do away with third-party cookies on its Chrome browser from early 2022, and stop tracking users based on their email addresses.