How social media Stories are helping brands reach more consumers

More than a billion people across the world see or share a Story every day on smartphones, using popular apps such as Facebook, Instagram, TikTok, WhatsApp and Snapchat. These Stories — one of the top ways to share content on social media and a mainstay of most social and messaging apps — are slowly making their way into ecommerce app categories, including food and travel aggregators.

Once there, they are playing a role in advertising the service or to drive brand recall among consumers.