How ‘social audio’ is making all the noise now

When I joined Clubhouse in February, I didn’t think I would end up listening to a ‘dating show’ on the platform for well over an hour. But there I was on a weekday listening to a bunch of Gen-Z kids conducting their own version of MTV’s iconic ‘Splitsvilla’ on the platform. The ‘room’ was chaotic, no one had any clue who was dumping whom, and even the ‘moderators’ disappeared at times because ‘yaar call aa raha hai’.

But the conversations that room opened up is a good reason why social audio is slowly bringing about a major change in social media. From Twitter to Facebook, Spotify and even LinkedIn, everyone wants a piece of this new ‘social audio’ pie. For the moment though, Clubhouse seems to be making the most noise in this space.